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Gender is a fictitious clothing brand that has become synonymous with elegance at a fair price in Brazil. With this in mind, I made a quick and objective VT that demonstrates this elegance and associates the brand with something cool and good vibes.
This project was part of a Layer Lemonade initiative, called Level Up, whose goal was to do a commercial level project from start to finish from the Motion Design area, going through the stages of Briefing, Budget, Deadlines, Change Rounds, Final Delivery, etc.
Gender é uma marca fictícia de roupas que se tornou sinônimo de elegância a preço justo no Brasil. Com isso, fiz um VT rápido e objetivo que demonstre essa elegância e que associem a marca a algo cool e good vibes.
Esse projeto fez parte de uma iniciativa do Layer Lemonade, chamado Level Up, cujo objetivo era fazer um projeto de nível comercial do início ao fim da área de Motion Design, passando pelas etapas de Briefing, Orçamento, Prazos, Rodadas de Alteração, Entrega Final, etc.
